John W. Jacobsen, White Oak's president, was associate director of the Museum of Science in Boston in the ‘80’s, leading the Theaters and Marketing Division, and he was also executive producer of their highly successful $24 million Hall Wing and Mugar Omni Theater. During Jacobsen’s tenure and under Dr. Roger Nichols’ leadership, overall Museum attendance grew from 950,000 to 2.2 million visitors per year. Since then, Mr. Jacobsen and White Oak have led strategic planning and marketing initiatives for many of America’s new science centers, history museums, children’s museums and other family learning centers. As Executive Producers, White Oak formed the Ocean Film Network to provide financing for The Living Sea, an Oscar® nominated, giant screen film. Mr. Jacobsen was the principal producer of the visitor experiences at Exploration Place (Wichita, KS) and the new Science Center of Iowa (Des Moines, IA, 2005). Through conference sessions and publications, Mr. Jacobsen has contributed new models for the museum and special format theater fields that respond to evolving economic conditions. Jacobsen's BA and MFA are from Yale University.

Jeanie Stahl, vice president, joined White Oak full time in 1989, bringing to the firm her expertise in research and finance. She has since developed White Oak's extensive database on museums and has worked closely with White Oak's clients to develop attendance projections and business plans that are sustainable and realistic. Working with Mr. Jacobsen, Ms. Stahl was the co-executive producer of the Oscar® nominated 1570 film, The Living Sea. Prior to joining White Oak, Ms. Stahl was head of finance at a major New England audio-visual and communications company and previously was a research analyst for an international consulting firm. Ms. Stahl is a Wellesley graduate and an accomplished musician.

Mark Peterson, White Oak’s director of theater analysis and planning services, has been involved in theater-related work since 1965. During this time, he has gained expertise in areas ranging from planetarium administration and show production to themed/destination facility concept programming and giant screen motion picture theater project support. Mr. Peterson organized his consulting firm, Maximum Image Associates, in September 1985, which merged with White Oak in 1993. He has worked on over 100 theater/media-oriented projects. He also wrote the IMAX®/OMNIMAX® Theater Operating Handbook for IMAX® Corporation. He worked with ITEC Attractions (International Tourist Entertainment Corporation) in January 1992 to assist in developing IMAX® tourist destination theaters in Branson, Missouri and St. Thomas, U.S. Virgin Islands. Recently, Mr. Peterson has developed economic models for new digital theaters. Mr. Peterson holds a BS in geography and earth science from the University of Utah.

Victor A. Becker, director of program development, has since 1991 contributed to White Oak his 40-years of experience in applying the principles of theater to space planning, special events, exhibits, theaters and architecture. Mr. Becker has developed the Owner’s architectural specifications to the architect for new museum buildings in Wichita, Des Moines, Anaheim, Boston, Hartford, Providence, Northwest Arkansas and Charlotte. He has designed Delta galleries and theaters in The Carnegie Science Center, Exploration Place, Heritage Harbor, Science Center of Iowa and White Oak’s other museums, worked with a number of award-winning architects, and designed more than 250 theater productions in regional and academic theaters across the US and Canada. Mr. Becker received a BA in biochemistry and sculpture at the University of Rochester and a MFA in theater design at Brandeis University.

Report processing and numerous other customer services are provided by White Oak's Office Associates, Sandy Dixey, Karen Hefler, and Rebecca Robison.

Complementing in-house staff are a team of museum professionals that include some of the best professionals currently practicing in top management positions at major museums.